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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
Insights
17/8/2022
5 minutes
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
Memorable news
8/11/2022
Memorable wins AdExchanger Award 🏆
Memorable was recognized for providing the Best Account Support by a Tech Company.
Insights
10/3/2022
5 min to read
The science of optimizing your CTAs: how simple changes can have a lasting impact
See how three brands hiked their conversion rates and how you can do it too with Memorable
AI in marketing
7/3/2023
4 minutes
How to drive attention to your logo (without making it huge)
How do we drive attention toward our brand without making a boring ad with no engagement or additional info? Below are some tips to help you stop thinking about size and consider quality instead.
AI in marketing
Generative AI
Memorable news
20/10/2023
New Creative Compass API from Memorable AI
Memorable launches its Creative Compass API, an AI that predicts KPIs like media metrics, brand lift, and the cognitive impact of ads, instantly and at scale.
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