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April 2, 2024
5m

Can Displaying Dislike for a Product Actually Boost Its Appeal?

Understanding the cognitive power of an unconventional creative.
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AI in marketing
Insights
5/8/2022
5 min to read

How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm

We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
AI in marketing
5/8/2022
2 min to read

Is your client seeing you? Predicting attention with Memorable

How you can use our AI-powered platform to know which elements of your ad are driving attention.
AI in marketing
8/6/2023
3 minutes

The Role of Attention in Effective Advertising

Master the art of attention and learn how to redirect the key elements of your ad for brand's success.
Generative AI
Insights
AI in marketing
2/3/2023
5

Make AI Ad Generators Work for You: A Guide to Mastering Your Prompt Generation

The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.
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23/8/2022
5 minutes

Beauty filters vs. natural look: which one is more memorable?

We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
Memorable news
28/2/2023
2

New Memorable research paper accepted to CVPR 2023, the top conference for AI and Computer Vision

Memorable introduces a new model to predict video memorability with higher accuracy and deeper cognitive understanding

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