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October 20, 2023
5m
New Creative Compass API from Memorable AI
Memorable launches its Creative Compass API, an AI that predicts KPIs like media metrics, brand lift, and the cognitive impact of ads, instantly and at scale.
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AI in marketing
23/8/2022
5 minutes
How Artificial Intelligence (AI) is changing ad creative optimization
The adtech space has a new way of boosting results with AI: improving creative.
Generative AI
Insights
AI in marketing
2/3/2023
5
Make AI Ad Generators Work for You: A Guide to Mastering Your Prompt Generation
The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.
AI in marketing
8/6/2023
3 minutes
The Role of Attention in Effective Advertising
Master the art of attention and learn how to redirect the key elements of your ad for brand's success.
AI in marketing
7/3/2023
4 minutes
How to drive attention to your logo (without making it huge)
How do we drive attention toward our brand without making a boring ad with no engagement or additional info? Below are some tips to help you stop thinking about size and consider quality instead.
Memorable news
28/2/2023
2
New Memorable research paper accepted to CVPR 2023, the top conference for AI and Computer Vision
Memorable introduces a new model to predict video memorability with higher accuracy and deeper cognitive understanding
AI in marketing
Insights
15/6/2023
Attention: An Impact Booster in Out-of-Home Advertising
Advertising is more than just what you say; it's about how and where you show it. In out-of-home (OOH) advertising, knowing how attention works in different situations is crucial, and that's where artificial intelligence and its attention prediction models come to the rescue.
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