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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Generative AI
6/2/2023
4 minutes
Can you distinguish traditional photos from generative AI?
Three of these images were created by the Memorable Ad Maker. One is a traditional photo. Can you guess which one it is?
Insights
10/3/2022
5 min to read
The science of optimizing your CTAs: how simple changes can have a lasting impact
See how three brands hiked their conversion rates and how you can do it too with Memorable
AI in marketing
17/8/2022
4 minutes
Will you read me?
People are twice as likely to remember what they read than what they hear. So make sure you get enough attention on your ad’s text.
Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
Insights
17/8/2022
5 minutes
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
Generative AI
Insights
AI in marketing
2/3/2023
5
Make AI Ad Generators Work for You: A Guide to Mastering Your Prompt Generation
The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.
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