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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Insights
AI in marketing
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AI in marketing
Insights
15/6/2023
Attention: An Impact Booster in Out-of-Home Advertising
Advertising is more than just what you say; it's about how and where you show it. In out-of-home (OOH) advertising, knowing how attention works in different situations is crucial, and that's where artificial intelligence and its attention prediction models come to the rescue.
AI in marketing
17/8/2022
2 min to read
Time's up, A/B testing
The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
AI in marketing
8/6/2023
3 minutes
The Role of Attention in Effective Advertising
Master the art of attention and learn how to redirect the key elements of your ad for brand's success.
Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
AI in marketing
Insights
5/8/2022
5 min to read
How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm
We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
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23/8/2022
5 minutes
Beauty filters vs. natural look: which one is more memorable?
We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
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