We answer questions about your next creative campaign, with data. Specifically, we identify the winning creative elements and formats for your brands. This means we detect changing trends in your category as soon as your competitors start using them and by doing this we can find the elements that can make you distinctive.
Get answers faster than in any research exercise you’ve seen before. Once you integrate with us, it takes us just days to find the impactful element and start monitoring your competitors. After that, we keep monitoring trends and highlights continuously.
We first integrate on the platforms where you need help, like TikTok, Meta or Amazon—this takes only a few clicks. After that, we do data mining at scale for all your past assets: we find statistically significant associations between the creative elements listed above and your marketing metrics, controlled by the rest of the variables. Finally, we complement the data mining with experiments to double-check the impact of each.
This is one of the features that makes Memorable better than other creative optimization companies: we complement our analytics with deep-learning models that predict marketing metrics directly for each asset. This enables Memorable to (i) detect effects caused by elements not considered in our detectors, (ii) assess their impact while coexisting with others, and (iii) consider the context.