Learn about Creative AI from the category leader.

Advertising is more than just what you say; it's about how and where you show it. In out-of-home (OOH) advertising, knowing how attention works in different situations is crucial, and that's where artificial intelligence and its attention prediction models come to the rescue.

Understanding the cognitive power of an unconventional creative.

Three of these images were created by the Memorable Ad Maker. One is a traditional photo. Can you guess which one it is?

People are twice as likely to remember what they read than what they hear. So make sure you get enough attention on your ad’s text.

Coinbase creative has a 30% higher recall probability than the average Super Bowl ad. The case shows how smart creative can boost ROI.