Leverage the best science to optimize ad creative

Our models are inspired by state-of-the-art research coming from the best labs at Harvard and MIT. They analyze millions of human reactions to content and learn what resonates with your audience. Memorable becomes your co-pilot to optimize every creative decision.

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How AI changes the game

High accuracy

Trained with massive data

De-risk from the start

Don’t wait until the end to test and correct

Results take seconds

Never delay a launch

Fully scalable

Test all ads and every creative decision

Why predict cognitive impact

Cognitive factors like memorability are not intuitive to the human eye. When given two images or videos, a person’s prediction of which one will be the most impactful is around 52%, the same as flipping a coin.

Every misguided decision based on guesswork costs you money. You need a great deal of impressions to build a brand or to generate clicks.

Achieve more from every impression

Attention

Optimize attention to key areas of your ad, ensuring your brand and your message get through to your audience in a crowded digital space.

Cognitive impact

Use our cognitive models to optimize memorability, distinctiveness, authenticity, and other cognitive metrics that measure your audience's perception of your ad.

Performance

Leverage past data to understand successes and failures. Use AI insights to enhance strategies and predict performance, aiding in creative optimization.