High-accuracy AI to improve branding and performance of every ad.

Test & optimize your assets in seconds with deep learning and cognitive science models built with millions of human reactions
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Optimize your creative before spending on media

Creative intelligence to make every impression count

Up to 123% higher ROAS
Highest accuracy
80% more affordable
The Process

One platform to optimize all your assets

The Process

Test every ad in seconds from first designs to the final version

Our AI-based co-pilot guides every creative decision, from selecting the starting materials to combining all the parts into a final ad. Get data-driven feedback for every decision.
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The Process

Understand why each creative works and how to improve it

Our AI detects thousands of elements in each ad that the human eye can’t see, takes contexts into account, and identifies the drivers of impact within your previous assets and those of your competitors. You gain insights when you start a campaign in addition to getting recommendations when you test every asset.
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The Process

Monitor your category constantly

Drive recall, brand association, and clicks. We’ll help you optimize assets on different platforms, from TikTok and Meta to Amazon and non-digital publication channels, such as TV and out-of-home.
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The Process

Have the best AI optimize your creative

This field was pioneered at our founders lab in MIT.

Highest accuracy in the industry and academia

0.03 mean absolute error when predicting ad recall
97% accuracy when predicting saliency
9 out of 10 times our AI chooses the highest performing asset among alternatives

Large database of human reactions

10.7 + million human reactions to ads
Increased impact

Enhancing creatives boosts your ROAS

22%
Brand budgets saved
89%
Higher VVR
63%
Higher CTR
42%
Higher recall
123%
Higher leads
Optimize in all your channels
Some examples

Case Studies

Hellmann's

Helping choose the highest-impact Key Visual among five alternatives
+8% Ad recall
+19% Claim saliency
+74% Attention to the text
Point of sale
Out of home
Digital

Sedal

Optimizing video ads with a Brand Ambassador
+5.8% Ad recall
+250% Logo saliency
+300% Attention to the text
Digital

The smartest AI for creative impact

We come from the labs that pioneered this science.
We were incubated at Harvard and MIT, and deep learning is in our DNA as a firm.

FAQs