AI to predict the impact of Ad Creative

Pre-flight predictions of Brand Lift, Media Metrics and Sales. In seconds, and with the highest accuracy in the market.

Optimize ad creative
before spending on media

Creative AI to make every impression count

Up to 123% higher ROAS
Highest accuracy
80% more affordable

The smartest Creative AI

We come from the labs that pioneered this science.
Incubated at Harvard and MIT labs, Memorable has developed the state-of-the-art models for creative impact predictions.

One platform to optimize all your assets

The Process

Test every ad in seconds from first designs to the final version

Our AI-based co-pilot guides every creative decision, from selecting the starting materials to combining all the parts into a final ad. Get data-driven feedback for every decision.
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The Process

Understand why each creative works and how to improve it

Our AI detects thousands of elements in each ad that the human eye can’t see, takes contexts into account, and identifies the drivers of impact within your previous assets and those of your competitors
. You gain insights when you start a campaign in addition to getting recommendations when you test every asset.
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The Process

Monitor your category constantly

Drive recall, brand association, and clicks. We’ll help you optimize assets on different platforms, from TikTok and Meta to Amazon and non-digital publication channels, such as TV and out-of-home.
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The Process

Have the best AI optimize your creative

This field was pioneered at our founders lab in MIT.

Highest accuracy in the industry and academia

97%
accuracy when predicting saliency
0.03
mean absolute error when predicting ad recall
9/10
times our AI chooses the highest performing asset among alternatives
8.6/10
times our AI chooses the highest performing asset among alternatives
0.03
mean absolute error when predicting ad recall
97%
accuracy when predicting saliency

Large database of human reactions

+13.1 million
human reactions to ads
+10.7 million
human reactions to ads
Some examples

Case Studies

NotCo

Helping reduce Cost per Engagement and make creatives faster
-14% Cost per Engagement
+16% Engagement
48 Creatives Generated in 5 minutes
Digital
Point of sale
Out of home
Digital

Sedal

Optimizing video ads with a Brand Ambassador
+5.8% Increased Ad Recall
+250% Increased logo saliency
+300% Higher attention to the new product line
Digital

FAQs