We use deep learning and cognitive science to help you optimize every brand asset, from day 1 in the process.
We predict the performance of your ad in no time, at any point in the creative process, and for any type of media context. We show you how it compares to your brand, sector and competition.
Our cognitive models can predict what your audience will remember and pay attention to. Our conversion models know which creative will drive higher CTR &CR. You'll know which creative wins before the race even starts.
We don't just tell you what could be improved: our models do it for you automatically. We apply changes that boost recall and increase your asset's overall performance.
Learn what design elements are driving brand performance in your category. Continuously monitor changing trends across dimensions like object presence, scene type and color prevalence.
"I was surprised by the ease of navigating the tool, the granularity of the data and the simplicity in obtaining it”.
“Unilever U-Studio needs to develop the best creative for impactful digital campaigns, making quick creative decisions every second. Thanks to Memorable we were able to base those decisions on data and optimize our assets becoming more relevant and agile”.
“Memorable's analyses are both eye-opening and fast. It takes seconds to see what changes can save you tons in media spend or raise ROI”
“The tool is very versatile. The more you learn about it, the more you come up with more ideas to apply it on campaigns, communication, and account maintenance”
"Memorable, a company incubated at Harvard & MIT, has used its AI to analyze which Super Bowl commercials had a stronger cognitive impact on the audience"
Memorable, an AI company backed by adtech pioneer Brian O’Kelley (...) cited Pepsico’s multi-brand spot that hyped six different brands and nine products, as delivering very high “cognitive impact” scores.
The cognitive science company (...) uses AI and cognitive science to analyze and predict visual assets.
We come from the MIT lab that pioneered this field. We now bring even better models to the market.
