Get data-driven feedback for each creative iteration, pre-flight. High-accuracy AI models predict branding and performance effectiveness: from recall and brand association to CPC, VTR and conversions.
Every campaign starts with performance data from previous ads created by your brand and by your competitors. We monitor your industry to find the new winning strategies you can adopt and improve to get noticed.
Memorable has the most robust technology. We were incubated at Harvard and MIT, and our AI models have the highest accuracy in industry and academia.
Memorable uses deep-learning models to identify the creative elements driving impact for each brand on each channel, in each market. We use them to help brands optimize their campaign strategy and to pretest every creative alternative in seconds, at every design iteration.
Our creative co-pilot provides data-driven feedback in seconds, for the key digital platforms, and for both branding and performance.
A/B tests with our clients show clear results:
We make every impression more efficient, helping brands reduce marketing costs to achieve the same market results.
Suboptimal creatives cost you too much, and now you can change that with data.
Following best practices in Machine Learning, we make the predictive accuracy of our models explicit to clients before deploying them. We split the historical ads data between 80% for model training and 20% for validation. The validation sample is kept away from the model during training so it can be used to test our predictive accuracy on new ads.
Beyond the accuracy, we also validate the ROI enabled by our models for each client by running A/B tests with the assets optimized with Memorable and those that are not. You’ll be able to show your team what is the exact value of using Memorable.
Research shows that the human capacity to predict the impact of creative is very low: 52% accuracy at selecting winning alternatives. This is not any better than flipping a coin. And it implies that half of your marketing budget is being wasted if you don’t pre-test.
Memorable helps from day 1 in the creative process, until right before publication.
We support brands in 2 stages: