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Products
Pretest and optimize
Predict impact and get improvement recommendations
Creative strategy
See what works for you and your competitors
Ad Maker
Create ads that maximize ROAS
Why Memorable
Case Studies
Blog
Careers
Partners
Join Memorable
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Generative AI
February 6, 2023
5m
Can you distinguish traditional photos from generative AI?
Three of these images were created by the Memorable Ad Maker. One is a traditional photo. Can you guess which one it is?
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AI in marketing
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23/8/2022
5 minutes
Beauty filters vs. natural look: which one is more memorable?
We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
AI in marketing
23/8/2022
5 minutes
How Artificial Intelligence (AI) is changing ad creative optimization
The adtech space has a new way of boosting results with AI: improving creative.
AI in marketing
17/8/2022
2 min to read
Time's up, A/B testing
The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
Insights
17/8/2022
5 minutes
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
AI in marketing
Insights
5/8/2022
5 min to read
How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm
We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
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