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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Generative AI
Memorable news
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AI in marketing
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AI in marketing
Generative AI
Memorable news
20/10/2023
New Creative Compass API from Memorable AI
Memorable launches its Creative Compass API, an AI that predicts KPIs like media metrics, brand lift, and the cognitive impact of ads, instantly and at scale.
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23/8/2022
5 minutes
Beauty filters vs. natural look: which one is more memorable?
We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
AI in marketing
Insights
5/8/2022
5 min to read
How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm
We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
Insights
5/8/2022
8 min to read
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
Insights
17/8/2022
5 minutes
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
Memorable news
5/8/2022
8 min to read
Becoming Memorable
Kick-starting the new era of cognitive creative. See how we're building the AI that will enable anyone to optimize the cognitive impact of their assets.
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