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Generative AI
February 6, 2023
5m

Can you distinguish traditional photos from generative AI?

Three of these images were created by the Memorable Ad Maker. One is a traditional photo. Can you guess which one it is?
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23/8/2022
5 minutes

Beauty filters vs. natural look: which one is more memorable?

We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
AI in marketing
23/8/2022
5 minutes

How Artificial Intelligence (AI) is changing ad creative optimization

The adtech space has a new way of boosting results with AI: improving creative.
AI in marketing
17/8/2022
2 min to read

Time's up, A/B testing

The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
Insights
17/8/2022
5 minutes

Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable

With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign
AI in marketing
Insights
5/8/2022
5 min to read

How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm

We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
Insights
5/8/2022
8 min to read

Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach

We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.

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