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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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AI in marketing
23/8/2022
5 minutes
How Artificial Intelligence (AI) is changing ad creative optimization
The adtech space has a new way of boosting results with AI: improving creative.
AI in marketing
17/8/2022
2 min to read
Time's up, A/B testing
The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
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