6/2/2022
5 m

How to drive attention to your logo (without making it huge)

How do we drive attention toward our brand without making a boring ad with no engagement or additional info? Below are some tips to help you stop thinking about size and consider quality instead.
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AI in marketing

How to drive attention to your logo (without making it huge)

Hello fellow marketers! Today we’re going to talk about logos. But don’t worry, we’ll keep it entertaining.

We all know that having a logo is important for brand recognition. It’s like a signature for your business, except it’s not as fancy as your actual signature. But what good is a logo if no one sees it? Unless you own a category, your ads will only make a favor to your competitors. And what good is an ad if it’s mostly a logo?

So, how do we drive attention toward our brand without making a boring ad with no engagement or additional info?

Below are some tips to help you stop thinking about size and consider quality instead.

Do a little treasure hunt (within your ad)

Location, location, location. It’s not just important for real estate, but for logos too.

Every ad has some really valuable locations for your logo, and some that are pretty much useless.

How do you find the right one? Try a few and ask your Memorable AI:

An image of a face cream jar next to pomegranates generated with AI

Contrast is your friend

Leave the monotony behind. Contrasts suit you 😎

And most importantly, the brains of your audience will appreciate it. Find a contrasting background and everyone will feel better when looking at the ad, plus they’ll tend to look at your logo much more.

Remember the keywords: contrasting backgrounds.

A wine advertising generated with AI comparing logos

Don’t overcrowd that ad

Now promise me that you’ll remember this every day: Easy on the brain, delivers more gain.

The key to creating memorable ads is finding the right balance between simplicity and brand presence. If you keep the ad simple and make sure your brand is present in a clear and consistent way, viewers will better understand who you are and what you have to offer.

So, stop trying to say everything at once! Instead, focus on the key message you want to convey and find creative ways to make it clear and compelling. This will make you Memorable. When in doubt, read this wonderful book.

A vase with white flowers generated with AI and the heatmap showing attention over the logo
Making your own ads? Try the Memorable Ad Maker to ensure they’re impactful.

Have fun!

OK, this may not affect the attention of your logo at all. But it will surely make you happier! Just stay awake and experiment with different designs and ideas. Testing each one with Memorable will lead you to the best it can be.

Closing remarks

What have we learned?

  1. Size is not everything. Location matters and AI can help you find the right one.
  2. Contrasts are your friend. Which one is better? Ask the AI.
  3. Keep it simple: easy on the brain, delivers more gain.
  4. 😀

What other questions come up while you make your ads? Leave your questions here and we’ll bring you some fresh insights that you can use in your next campaign.

Thanks for reading, and remember to stay memorable!

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