How Katana increased sales by 71.8% using Memorable’s algorithm

Client Overview

Katana’s client is a South African licensed insurer and authorized Financial Services Provider that specializes in Short-Term Insurance. The insurer sells value-added Personal, and Car, Insurance products through its in-house contact center.

The Solution

Using Memorable’s advanced ML models, trained on Katana’s past campaign data, Memorable was able to deliver:

• Brand Insights reporting, Katana was able to predict which elements in their ad creative would captivate viewer attention and drive results, and test specific creative elements side-by-side.

• Creative Recommendations on specific changes to improve performance.

• Saliency Heatmaps to analyze current and new creative to understand Attention distribution in ads. The Saliency Heatmap is a data visualization technique that helps quantify how much attention the different elements of your ad creative are attracting. The Heatmap pinpoints where human attention is likely to linger. The “hot” zones of the map correspond to high levels of predicted human attention, while “cold” zones suggest areas that go unnoticed.

• Performance Predictions to forecast creative performance, pre-campaign.