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Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable

With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign/
Memorable
5 minutes
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
Impact
Beauty filters vs. natural look: which one is more memorable?
Impact
Will you read me?
Tech
Time's up, A/B testing
Insights
Is your client seeing you? Predicting attention with Memorable
Insights
How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm
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Featured Posts

Impact
How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm
We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
Catalina Lucena Maguire
5 min to read
Impact
Beauty filters vs. natural look: which one is more memorable?
We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
Sol Pellegrino
5 minutes
Tech
Will you read me?
People are twice as likely to remember what they read than what they hear. So make sure you get enough attention on your ad’s text.
Sol Pellegrino
4 minutes
Insights
The science of optimizing your CTAs: how simple changes can have a lasting impact
See how three brands hiked their conversion rates and how you can do it too with Memorable
Catalina Lucena Maguire
5 min to read
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Success Cases

Impact
Unilever’s leading hair brand Sedal increases the brand impact potential of its latest product launch by 67% with Memorable
With Memorable cutting-edge technology to optimize visual content, Sedal – Unilever’s leading hair care brand – increased the recall potential of its latest ad campaign/
Memorable
5 minutes
Impact
Beauty filters vs. natural look: which one is more memorable?
We tested more than 200 images of women and men with and without beauty filters to see which category was more memorable. The results were surprising.
Sol Pellegrino
5 minutes
Impact
How Hellmann’s chose the most impactful Key Visual with Memorable’s algorithm
We helped Hellmann’s choose the best KV among five alternatives. Can you guess better than AI?
Catalina Lucena Maguire
5 min to read
Memorable
Becoming Memorable
Kick-starting the new era of cognitive creative. See how we're building the AI that will enable anyone to optimize the cognitive impact of their assets.
Memorable Founders
8 min to read

Insights Blogs

Insights
Time's up, A/B testing
The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
Sol Pellegrino
2 min to read
Insights
Is your client seeing you? Predicting attention with Memorable
How you can use our AI-powered platform to know which elements of your ad are driving attention.
Catalina Lucena Maguire
2 min to read
Insights
The science of optimizing your CTAs: how simple changes can have a lasting impact
See how three brands hiked their conversion rates and how you can do it too with Memorable
Catalina Lucena Maguire
5 min to read
Insights
Analyzing the cognitive impact of ads: why PepsiCo’s “Road to the Super Bowl” nailed its multi-brand approach
We used AI and cognitive science to analyze which Super Bowl ads have a longer-term impact on the audience, and which did a better job at associating their creative to their brand.
Catalina Lucena Maguire
8 min to read
Insights
Coinbase success was no coincidence: its cognitive impact is off the charts
Coinbase creative has a 30% higher recall probability than the average Super Bowl ad. The case shows how smart creative can boost ROI.
Catalina Lucena Maguire
5 min to read

Technology Blogs

Tech
Will you read me?
People are twice as likely to remember what they read than what they hear. So make sure you get enough attention on your ad’s text.
Sol Pellegrino
4 minutes
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