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April 2, 2024
5m
Can Displaying Dislike for a Product Actually Boost Its Appeal?
Understanding the cognitive power of an unconventional creative.
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Generative AI
Memorable news
Insights
AI in marketing
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Memorable news
21/3/2023
3 minutes
Discovering the Essence of Brand Building: A Collaboration with Harvard Prof. Jeremy Yang
AI in marketing
Insights
15/6/2023
Attention: An Impact Booster in Out-of-Home Advertising
Advertising is more than just what you say; it's about how and where you show it. In out-of-home (OOH) advertising, knowing how attention works in different situations is crucial, and that's where artificial intelligence and its attention prediction models come to the rescue.
AI in marketing
17/8/2022
2 min to read
Time's up, A/B testing
The times when you needed to invest for a couple of weeks in each ad to see if they work are gone.
AI in marketing
8/6/2023
3 minutes
The Role of Attention in Effective Advertising
Master the art of attention and learn how to redirect the key elements of your ad for brand's success.
AI in marketing
5/8/2022
2 min to read
Is your client seeing you? Predicting attention with Memorable
How you can use our AI-powered platform to know which elements of your ad are driving attention.
Generative AI
Insights
AI in marketing
2/3/2023
5
Make AI Ad Generators Work for You: A Guide to Mastering Your Prompt Generation
The key to a great AI-generated ad is an awesome text prompt. This guide will turn you into a prompt engineer in 10 minutes.
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